Mocha Joe's Roasting Company
The coffee-growing region of Yirgacheffe is small but fertile, producing some of the world’s most well-known beans. The coffee is rigorously sorted in a process that includes mechanical sorting by size and density, then careful hand sorting that takes three times longer than conventional coffee.
Precise processing results in clean, intense flavors. To show appreciation for this work, the sorters are paid twice the average wage despite a fluctuating coffee market. Workers say the extra income helps them support their communities and send their children to school, highlighting the importance of specialty coffee premiums and direct trading practices.