Mocha Joe's Roasting Company
Korofeigu Farmer's Cooperative Society is located in the Bena Bena valley of the Eastern Highlands between Goroka to the west and Henganofi to the east. The Coop is comprised of 97 members. The mountainous, moist cultivation area has loamy soil and a variety of native shade trees.
In early 1945, as the war in New Guinea was subsiding, four village plots in the Korofeigu area were identified by the administration for coffee planting by the villages. The initial reaction of the indigenous population was of indifference; in a bountiful valley that could produce so much, it was thought that a crop that would take 3 years to harvest a return was a waste of time. Although some plots were neglected, none were removed, allowing the beginning of a coffee farming culture in this area.
Today coffee is Papua New Guinea's most important agricultural crop, directly or indirectly providing the major source of income for a third of the country’s population.
This coffee is the product of this initiative, which also provides extension work on HIV/AIDS, financial management, gender equality, coffee husbandry and certification standards & procedures.